What they needed

Umá is a platform that allows farmers in the Philippines to sell fresh produce straight from their farms. The platform would allow their goods to be sold before harvest– anticipating logistical and operational activities, guaranteeing freshness, and avoiding unnecessary food waste.

Our solution

We refined the user interface of their Consumer and Grower apps, adding a touch of delight with custom illustrations. Both of which ensure smooth and transparent transactions on their platform between the buyers and farmers.

Connecting farmers directly to buyers

User Experience, Illustration
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