Rooteen Laundromat

What they needed

Laundry day is a chore that not many look forward to. This new self-service laundromat company was looking for a brand identity that could provide a fresh and friendly perspective to the weekly routine.

Our solution

We developed the brand's name and visual identity that communicated their warm and perky personality. To top off the happy Rooteen experience, we proposed a store concept that became the basis of the final interior implementations.

Adding the "ooh!" to routine

Brand Naming, Branding & Strategy, Store Concept
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