User Experience, Illustration

Umá is a platform that allows local farmers in the Philippines to sell fresh produce straight from their farms. We designed the Consumer and Grower apps, both of which ensure smooth and transparent transactions between the buyers and farmers. This allows farmers to anticipate logistical and operational activities, guarantee freshness, and avoid unnecessary food waste. With main journeys already provided by their in-house team, we collaborated on other possible journey flows and worked together to build a design system that is both intuitive as it is delightful.

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