Rooteen Laundromat

Brand Naming, Branding & Strategy, Store Concept

This all new self-service laundromat was the passion project of a husband and wife team that envisioned an environment where doing laundry didn’t have to be so tiresome. We developed a name and brand that provides a fresh and friendly take on our weekly “routines”. To complete the happy and hoppy Rooteen experience, we proposed a store concept which became the basis of the final interior implementations.

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