Baking a new identity
for vegan desserts
Earth desserts has always been about improving health and helping Mother Earth through veganism. Their journey to conscious and healthy baking began in 2015 when the founder, licensed nutritionist, AV Gawtee, decided to bake treats that were good for her father who was diabetic and hypertensive. Soon, she found herself putting even more heart into baking and discovering that there was a growing demand for vegan food.
As an environmentally-conscious company, they promote the well-being of their customers, the community, and the environment through handmade healthy snacks made with wholesome home recipes. Being baked goods suppliers for other brands, they decided it was time for them to bring their products straight to the consumers and share the holistic impact of veganism with a larger audience.
We studied the brand and explored different ways we could capture and combine the love they had for the earth and their passion for baking. Our final design established a clean and contemporary, yet down-to-earth visual identity for Earth Desserts.